Chef Tory

Branding + Business Cards for Chef Tory Ensign.

Based in Palm Springs, CA- branding combines the palm springs desert lifestyle with cooking references.

Project Brief

Problem: Increase exposure/discovery of personal chef + catering event services.

Solution: New marketing strategy with newly designed business cards + website

Audience: Palm Springs Residents / Fine Dining Restaurant locals (Ages 28-68)

FRONT + BACK OF CARD

The graphic symbols within the logo reference a “slice of desert” combining the symbols: palm tree/windmill, desert/mountain scenes, and cooking.

Art Direction + Concept: Christian Guillermo

Design: Christian Guillermo

Software: Adobe Photoshop & Illustrator

Fonts: Adelle Sans & Maragsa

[2021]