Swish Projects

Swish Projects, based in San Diego, is a gallery and event space for local and emerging artists. They aim to engage the community through art exhibitions, poetry readings, and live music.

I designed their logo.

Project Brief

Problem: Needed a logo to promote their newly-formed art gallery

Solution: A new logo referencing its name and vision/values

Audience: Creatives, Artists (Ages 24-55)

Form and Execution

By combining the letter ‘S’, a basketball, and a hoop- we were able to achieve the overall feel and look of the ‘Swish’ form.

Pen and paper sketches

Simplifying the basketball, hoop, and net into stroke lines.

Digital Concepts

Additional ideas arise during the process, including different treatments of incorporating the letter ‘S’.

Final logo

Gallery Application

Team | Swish Projects

Art Direction: Christian Guillermo & Edwin Negado

Design: Christian Guillermo

Software: Adobe Photoshop & Illustrator

[2019]