RA_Evolve

RA_Evolve is a product line that promotes wellness and health benefits through a variety of beauty treatments.

I designed the packaging series for their silk pillowcases.

Project Brief

Problem: The client needed their packaging to look and feel sophisticated and reflect luxury.

Solution: Reference high-end beauty products that are effective and on-brand

Audience: Beauty/home good connoisseurs (Ages 28-40)

Pilo (Pillow) Brand Mark

Front Design

Citrine (Golden Yellow) | Quartz (White) | Onyx (Black)

Design is influenced by healing crystals and luxury beauty-product packaging- heavy attention on the use of space, composition balance, and using color considerably and effectively. The outcome yields taste, poise, and elegance.

Sides of Box

Back Side | Left Side | Right Side

The back of the box offers usage instructions and care information along with value propositions.

Team | Palo Santo Studios

Art Direction: Cassie Ebner, Audrey Rae, and Christian Guillermo

Design: Christian Guillermo

Copywriting: RA_Evolve

Software: Adobe Photoshop & Illustrator

Fonts: Canela & GT America

[2019]