By Chari

By Chari— creates handmade and custom jewelry pieces that reflect modern lifestyle, simplicity, and luxury.

My role ranged from e-mail design to assisting with marketing and print assets.

Project Brief

Problem: Need new marketing strategies to increase conversation rates.

Solution: Consistent branding and marketing materials through print and digital mediums.

Audience: Fashion-savvy (Ages 25-45)

Web Gif

Project: Ring-Size Postcard

This postcard was mailed to customers to inform them of determining their ring-size fit accurately, through tips and experience.

My responsibilities included design, layout, revisions, and preparing files for delivery and print.

PROJECT: WEB | E-MAIL DESIGN

Curated campaigns included newsletters, product launches, and event invites. Additional flows created include welcome emails and cart reminders.

My role was to design layouts that are compatible with mobile and desktop. It consisted of concept execution, revisions, and Mailchimp migration.

Team | Palo Santo Studios

Art Direction: Cassie Ebner | Asst: Chari Cuthbert, Christian Guillermo

Design: Christian Guillermo

Copywriting: Chari Cuthbert

Software: Adobe Photoshop & Illustrator, MailChimp

Fonts: Canela & Neue Haas Unica

[2019]